

As VP of Strategy for Snorkel, Friea Berg leverages over a decade of channel experience to help the world’s most innovative enterprises realize the promise of AI using proprietary data. Friea joined Snorkel to build the startup’s channel strategy from the ground up. Under her leadership, Snorkel has built successful partnerships with Google, Microsoft, AWS, Databricks, Snowflake, and Hugging Face plus unlocked new routes-to-market via Marketplace and global resellers. Partners are now integral to every team at Snorkel, one of CRN’s 10 Hottest Data Science/ML Startups in 2022 and one of Forbes’s 50 most promising AI startups in the world in 2023.
Prior to diving into startups, Friea held leadership, alliance, and business development positions at Splunk, NetApp, and other technology leaders. At Splunk she built and scaled global strategic partnerships with Google, Cisco, and Palo Alto Networks. She also led a team that incubated first-of-a-kind ‘market maker’ partnerships with Deloitte, SAP, Cerner, Salesforce, and others.
The latest from Friea


Snorkel AI will be at Google Cloud Next. The event will feature more than 700 sessions, so we picked five that we think you shouldn’t miss.


Snorkel AI announced a strategic partnership with Together AI to enable organizations to build their own proprietary LLMs on their data.


Databricks customers can access their data seamlessly within the Snorkel Flow platform with a few clicks with the new Databricks connector.


Snorkel AI teamed up with Hugging Face to provide enterprises with even more flexibility and choice as they develop AI applications.


Snorkel AI is teaming up with Google Cloud to help F500 companies and AI innovators solve their most difficult problems.


Together, Snorkel AI and Seldon enable enterprises to adopt AI across the business at scale by dramatically accelerating development and deployment and tightening the feedback loop to rapidly respond to data drift or changing business requirements.


Snorkel AI has teamed with Snowflake to help our shared customers transform raw, unstructured data into actionable, AI-powered insights.


Snorkel AI is delighted to announce a partnership with Aimpoint Digital, a premier analytics firm specializing in AI application development that builds, operationalizes, and scales data science solutions for biopharma, manufacturing, retail, and other major industries. Aimpoint Digital leads the industry in solving complex challenges and exploiting value-generating opportunities for organizations of all sizes through data. The company helps clients…



