Friea Berg

As Head of Partnerships for Snorkel, Friea Berg leverages over a decade of channel experience to help the world’s most innovative enterprises realize the promise of AI using proprietary data. Friea joined Snorkel to build the startup’s channel strategy from the ground up. Under her leadership, Snorkel has built successful partnerships with Google, Microsoft, AWS, Databricks, Snowflake, and Hugging Face plus unlocked new routes-to-market via Marketplace and global resellers. Partners are now integral to every team at Snorkel, one of CRN’s 10 Hottest Data Science/ML Startups in 2022 and one of Forbes’s 50 most promising AI startups in the world in 2023.

Prior to diving into startups, Friea held leadership, alliance, and business development positions at Splunk, NetApp, and other technology leaders. At Splunk she built and scaled global strategic partnerships with Google, Cisco, and Palo Alto Networks. She also led a team that incubated first-of-a-kind ‘market maker’ partnerships with Deloitte, SAP, Cerner, Salesforce, and others.