Wayfair furnishes improved customer search experiences with ML tech

Wayfair wanted to improve their online search experience by allowing customers to find products using their own natural language terms. They also wanted to ensure customers have a good feel for the product they’ll be receiving – especially for bulky items like sofas.

Wayfair partnered with Snorkel to develop a programmatic labeling system specifically for images. This system uses machine learning to automatically label product images based on their characteristics, such as color, pattern, and style.

Customers can now find products more easily using natural language terms. Wayfair can also keep their product catalog up-to-date with new trends by easily re-labeling images. This improves customer satisfaction and reduces the workload for internal teams.

The success of this project highlights the importance of finding a strong use case for machine learning and partnering with a company that has the expertise to develop the right solution.